IT Solutions Provider Product-focused Features

For the past year, I was involved in TechTarget's IT Solutions Provider (ITSA) start-up program. It's an editorial program focused on helping IT buyers through the entire buying process -- from technology research, needs analysis (business case), purchasing criteria determination (RFP), and product comparison.

We developed technology topics IT buyers are facing now and produced buying decision feature series that walked administrators through the process.

The first article described the technology, who uses it, and how it's used. The second feature detailed which environments most benefit from the technology, and who does not. It assists administrators develop the business case.

The third feature shows the essential purchasing criteria buys should use to compare potential products and vendors. The final article compares the market-leading products and vendors against the established purchasing criteria and each other.

The ITSA editors are responsible for:

• Determining the topics to be covered
• Working with the various media groups to narrow topic scope and match publication schedules
• Finding qualified freelance writers to produce the stories
• Working with writers to ensure the features include all ITSA objectives
• Deciding which products to cover
• Moving the feature stories through the production process
• Editing all content
• Submitting the content to the appropriate websites.

I'm no longer with TechTarget. But I will be publishing here the articles I was responsible for producing.